MarketingManagement.ca exists for one job: giving owner-led Canadian businesses a senior marketing leader without the cost and risk of a full-time executive hire. The practice belongs to the Sedighi.ca and SAZ.ca group of companies, works out of a Vancouver, British Columbia head office, and answers to one person: Ali Sedighi, MBA.
Why this service exists
Small and mid-sized businesses tend to get marketing help in one of two shapes: a junior person in-house, or an agency selling a specific channel. Both can do good work. Neither is set up to own the whole picture: the plan, the budget, the people and the results.
That gap is where most marketing money gets wasted. We built MarketingManagement.ca to fill it with a single accountable lead who reports to the owner the way any senior manager would.
Ali Sedighi, MBA
Ali Sedighi leads every MarketingManagement.ca engagement.
- Education: MBA in Technology Management.
- Experience: 17+ years in marketing, starting in 2007, when he founded ONE.ir, a full-service digital marketing agency.
- Companies: founder of Conv.ca, a conversion-rate optimisation agency, and MyAutomation.ca; Founder & Managing Partner of SAZ.ca.
- Markets: clients in Canada, the USA and Dubai.
- Track record: 150+ live HVAC websites built, including CombiBoiler.ca, BCWide.ca and HeatLand.
He lives and works in Vancouver, British Columbia. His full profile is on Sedighi.ca and BusinessConsulting.ca.
The group behind us
MarketingManagement.ca sits inside a small family of Canadian consulting businesses.
- Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company. Among the brands under it are Conv.ca, BusinessConsulting.ca, HVAC.Agency, HVAC.Digital and Trades.Agency.
- SAZ.ca stands for Strategy & Acceleration Zone. Ali founded it and serves as Founder & Managing Partner; the firm advises Canadian companies on strategy, AI and speeding up revenue, with Sedighi.ca providing strategic leadership.
- BusinessConsulting.ca publishes the consulting engagement models and pricing that MarketingManagement.ca follows.
For clients, the practical benefit is depth: when a marketing problem turns out to be a conversion problem or a technology problem, the group already has the experience to deal with it.
How we work
Four principles shape every engagement.
One accountable person
You always know who is responsible for marketing decisions. We don't hide behind a team page or rotate account managers.
Decisions over decks
Every review ends with a decision: keep, cut, scale or test. If a report doesn't lead to one, it is the wrong report. This is why the monthly scorecard has a decisions block.
Your assets stay yours
Plans, calendars, tracking setups, briefs and vendor relationships belong to your business. If you later hire a full-time marketing leader, everything hands over cleanly.
Honest about limits
We are business and marketing consultants. We don't give legal, tax, employment or engineering advice, and we don't install or repair anything for anyone. When a question falls outside marketing, we say so and suggest the right kind of professional.
Who we serve
Our clients are owner-led Canadian businesses in every province and territory, often in trades and home services, professional services, local retail and hospitality, and business-to-business sales. The areas page describes how we approach each region.
Many of our published results come from our HVAC work, because that is where Ali built much of his portfolio. They show the management method in action. You can read them on the results page.
What working with us feels like
The change you should notice is practical: fewer marketing questions landing on the owner's desk, vendors who know what is expected of them, and a monthly conversation that ends with clear decisions. The work is steady rather than dramatic. Plans are written down, numbers are reported honestly, and when something isn't working, you hear about it early and from us.
Positioning in one sentence
MarketingManagement.ca, a consulting service of the Canadian Sedighi.ca and SAZ.ca group, acts as the part-time chief marketing officer that small and mid-sized businesses can rarely justify hiring full-time.
To see how engagements are structured and priced, visit pricing, or read how to get in touch on the contact page.
Frequently asked questions
Is MarketingManagement.ca an agency?
It is a business consulting service focused on marketing management. The emphasis is on leading and directing marketing, rather than selling a fixed package of tactics. Hands-on execution can be arranged through the wider Sedighi.ca practice where needed.
Where is MarketingManagement.ca based?
The group is headquartered in Vancouver, British Columbia, and works with businesses across Canada, consulting in person or by video call as well as by phone, text and email.
Who will lead my engagement?
Ali Sedighi, MBA, leads every engagement personally. You deal with the person accountable for the work.
How is MarketingManagement.ca related to Sedighi.ca and SAZ.ca?
Sedighi.ca is Ali Sedighi's growth, marketing and technology consulting company, and SAZ.ca is the strategy, AI and revenue acceleration firm he founded. MarketingManagement.ca is one of the group's services, focused on fractional marketing leadership.