# MarketingManagement.ca

> MarketingManagement.ca is a Canadian business consulting service, part of the Sedighi.ca and SAZ.ca group. Owners of Canadian small and mid-sized businesses, coast to coast to coast, who need someone senior to run their marketing part-time

MarketingManagement.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada.

Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only.

## Key pages
- [Home](https://marketingmanagement.ca/): MarketingManagement.ca gives Canadian owners a senior marketing lead for a few days a month. You get a plan, a budget, a rhythm and a monthly scorecard, without adding a full-time executive salary.
- [Services](https://marketingmanagement.ca/services/): Every engagement is built from five pieces of a marketing head's job. Most owners start with one or two, usually the 90-day plan or full fractional CMO leadership, and add the rest when the need is obvious.
- [Areas](https://marketingmanagement.ca/areas/): We work with owner-led businesses in every province and territory. A marketing plan for Halifax shouldn't read like one for Calgary, so each region has its own page covering market shape, seasons and the rules that affect advertising there.
- [About](https://marketingmanagement.ca/about/): MarketingManagement.ca is a Canadian business consulting service that provides fractional CMO leadership to small and mid-sized businesses. The practice sits within the Sedighi.ca and SAZ.ca group, runs from Vancouver, BC, and Ali Sedighi, MBA, leads every engagement.
- [Results](https://marketingmanagement.ca/results/): Our published case studies come from our HVAC work. We show them here because each one illustrates a piece of marketing management (a plan, a rhythm, a budget discipline) that transfers to other kinds of business.
- [Pricing](https://marketingmanagement.ca/pricing/): Hourly advice starts at $175, projects at $3,500 and monthly retainers at $2,500. Fractional CMO fees are in Canadian dollars, plus GST/HST by province (GST and QST in Quebec). The first 30-minute consultation is free.
- [FAQ](https://marketingmanagement.ca/faq/): These are the questions Canadian owners ask most before engaging a fractional CMO, answered plainly. If yours isn't here, call, text or email and ask.
- [Contact](https://marketingmanagement.ca/contact/): Call, text or email (604) 632-4959 or Ali@Sedighi.ca. We keep Mon–Fri 9–6 Pacific hours. We usually reply within one business day. The first 30-minute consultation is free.

## Services
- [Fractional CMO](https://marketingmanagement.ca/services/fractional-cmo/): A fractional CMO is your head of marketing for a set number of days a month. We own the plan, the budget and the results, and we report to you the way any senior manager would.
- [Operations](https://marketingmanagement.ca/services/marketing-operations/): Marketing operations is the system behind the campaigns: the calendar, the tools, the tracking and the hand-off from enquiry to sale. When it works, nobody notices. When it breaks, good marketing quietly fails.
- [90-day plan](https://marketingmanagement.ca/services/marketing-plan/): We write a plan for the next quarter that says what you will spend, on which channels, who does each task and how you will judge the result. It is a defined project with a fixed scope, and it is yours to keep.
- [Scorecard](https://marketingmanagement.ca/services/marketing-scorecard/): The scorecard is a one-page monthly report that answers the owner's real question: what did marketing cost, what did it bring in, and what are we changing? It replaces the pile of channel reports nobody reads.
- [Team and agencies](https://marketingmanagement.ca/services/team-and-agency-management/): You probably already pay several people to do marketing. We give them one direction, clear briefs and fair accountability, and we help you hire and coach an in-house marketer when the time comes.

## Coverage
- [Alberta](https://marketingmanagement.ca/areas/alberta/): Alberta has two big cities that behave like separate markets, a ring of fast-growing satellite communities and a resource economy that can shift demand quickly. Plans here need regional budgets and the flexibility to move money when conditions change.
- [British Columbia](https://marketingmanagement.ca/areas/british-columbia/): BC is really two marketing problems: one expensive, crowded metro region and a large interior and island market where local reputation matters more than ad budget. A good plan treats them separately.
- [Manitoba](https://marketingmanagement.ca/areas/manitoba/): Manitoba's market is centred on Winnipeg, with Brandon and a cluster of close-knit southern towns making up most of the rest. Plans here balance competition in the capital with reputation-led marketing everywhere else.
- [New Brunswick](https://marketingmanagement.ca/areas/new-brunswick/): New Brunswick is a three-city province with a large francophone population. Private businesses aren't required to be bilingual, but many find that marketing in both languages widens their reach in a small market.
- [Newfoundland and Labrador](https://marketingmanagement.ca/areas/newfoundland-and-labrador/): Newfoundland and Labrador's market is anchored by the St. John's metro area, with regional hubs spread across the island and a very different northern market in Labrador. Distance and weather shape almost every marketing decision.
- [Nova Scotia](https://marketingmanagement.ca/areas/nova-scotia/): Nova Scotia's market is shaped by Halifax, which holds much of the province's population and competition, and by smaller regional communities where trust and word of mouth decide most purchases.
- [Ontario](https://marketingmanagement.ca/areas/ontario/): Ontario holds more businesses, and more advertising competition, than any other province. The challenge isn't finding customers; it's keeping spend focused on the parts of a fragmented market you can serve profitably.
- [Prince Edward Island](https://marketingmanagement.ca/areas/prince-edward-island/): PEI is Canada's smallest province and one of its most relationship-driven markets. Most customers know someone who knows you, so marketing here is as much about reputation and consistency as about reach.
- [Quebec](https://marketingmanagement.ca/areas/quebec/): In Quebec, language comes first. French must be clearly predominant in commercial advertising, and Quebec customers must be able to read your website in French, so every plan starts with how French materials will be produced and checked.
- [Saskatchewan](https://marketingmanagement.ca/areas/saskatchewan/): Saskatchewan is a province of two mid-sized cities and many regional trading centres, where reputation and relationships often outweigh ad spend. Marketing here should be measured carefully, because small markets can't absorb waste.
- [Territories](https://marketingmanagement.ca/areas/territories/): Northern markets are small, spread out and shaped by climate and logistics. Each territory's capital anchors most commercial activity, and Nunavut has specific language rules for commercial advertising.

## Guides and articles
- [Guides](https://marketingmanagement.ca/guides/): These guides are written for owners who want to run marketing like the rest of their business. Each one is practical enough to use on its own, whether or not you ever hire us.
- [First 90 days](https://marketingmanagement.ca/guides/first-90-days-fractional-cmo/): A good fractional CMO spends two weeks listening, delivers a written plan by week four, runs it for eight weeks and ends the quarter with an honest review. This guide shows what each stage should produce, so you can judge any marketing leader against it.
- [Fractional vs full-time](https://marketingmanagement.ca/guides/fractional-cmo-vs-full-time-hire/): For most businesses with one to five people touching marketing, a fractional CMO gives senior direction sooner and with less risk. A full-time leader makes sense once the volume of decisions and people fills a week, every week.
- [Operating rhythm](https://marketingmanagement.ca/guides/marketing-operating-rhythm/): Marketing stays on track when it has a fixed cadence: a short weekly check-in on tasks, a monthly review of results and decisions, and a quarterly reset of the plan. This guide gives you agendas, attendee lists and the common failure points.

## Optional
- [Full text](https://marketingmanagement.ca/llms-full.txt)
- [Parent company](https://sedighi.ca)